Comparison of Reader Profiles.

Reader Profile Comparison
The reader profiles of NME and Word magazine are very different, both in how they are presented and also in their content. The NME reader profile is presented in a pdf format, whereas the word profile is presented as text on their website. The NME profile consists of pictures as well as text. The top of the page is presented as a ‘collage’ style with an overlap of all different kinds of images representing things that they believe relate to their readers interests. They are pictures of things that would mainly appeal to young readers, such as technology for example things such as iPods and Xbox’s. It also includes food and drink that the readers may like. The word reader profile is merely text in a box on a website. This may imply that the readers of word are more educated than the readers of NME and maybe an older audience who do not need to be influenced and drawn to read something by the pictures.
When the reader profile of NME begins, it is not set out as a block of text, it is divided into sub-sections and is not fully constructed. It is non specific, unlike the word profile which focuses specifically on one reader, and It gives us personal information. Not personal details, but things that would not be generalised to every member of their audience. This includes the mentioning of how music became a part of their life, which is obviously something that would not be the same with every one of their readers. All of the facts and figures that are featured in NME profile are averages and estimates, whereas the word profile figures are specific to one reader. The NME profile uses the pronoun ‘they’, which shows that the profile is generalised. The profile is all facts and figures and percentages, whereas the Word profile discusses the life of the reader and what social group they are from, how old they are, how much they earn etc. The NME profile gives percentages on what most of the readers earn and how much they spend.
They are similar as they both touch on the same topics, such as how much their reader(s) spend on media products such as films and CD’s. It also discusses age and salary.
Reader profiles, whether they are generalised or not have certain things that they must contain. They normally contain statistics of some sort. They will also give an idea of age of their readers and sometimes even gender. Salary is also normally mentioned, which leads onto the social class of the reader. This gives the magazine an idea of the kind of language and content they should include to appeal to the majority of their readers. They also mention the kind of money that their readers spend on media products, either annually or monthly. They also talk about the interest and hobbies of the readers. Therefore even if the format of the profile is different, the content is generally similar.